Solving Messy Problems
Services: Sprint Design, Facilitation, Audience Engagement/Insights
Challenge: How can YouTube better meet the needs of their users?
Team: Curiosity Atlas
YouTube needed to incorporate a more intimate understanding of their audience into the product development cycle. We developed a two-part innovation approach.
Phase 1 focuses on insight; connecting cross-functional teams directly with people in their target markets to understand their needs and inform the design process.
Phase 2 is all about igniting the creative spark. Armed with audience insights, we look to analogous industries for inspiration, culminating in new concept prototypes for the development team to carry forward.