CLIENT: YouTube & Google
SERVICES: Sprint Design, Facilitation, Audience Engagement/Insights
CHALLENGE: How can YouTube better meet the needs of their users?
TEAM: Curiosity Atlas – Me: Program Strategy, Experience + Research Design & Facilitation, Gretchen: Program Strategy, Facilitation, & Client relations, Shana: Visual Strategy

When you’re the world’s largest online video platform, developing new products is inherently a messy wicked problem. Over the years, we have worked with YouTube’s internal innovation team to incorporate human centered design into the company’s new product strategy and development process. Additionally, we’ve worked with product-specific teams on incorporating a more intimate understanding of their audience.

Typical engagements have included:

Problem definition
Developing exploratory research plans
Facilitating ethnographic research
Expert interviews
Secondary research
Audience recruitment and screening
Research synthesis including framework development
Persona design
Journey mapping
Empathy mapping
Sprint design & facilitation
Analogous experience inspiration for new perspectives on the opportunity space
Co-creation sessions
Concept Prototyping
Roadmap planning
Program development