The Long Finish

Reimagining Client Relationships

Client: Quintiles
Services: Strategic Off-site, Workshop Design, Facilitation
Challenge: What can we learn about client relationships from wine?
Team: Curiosity Atlas


The Quintiles sales team needed a new competitive advantage, one that realizes the benefits of client relationships nurtured over time rather than quick, short-term sales. We took them into the slow world of wine; from planting root stock to three-year growing cycles, barrel aging, blending, all the way to the glass. By the end, the team had an intimate understanding of working with a long-term mentality, and the subtle rewards it reaps. Getting their own custom blend of wine didn't hurt either.